Greeicy “Yeliana” - Album and Show Visuals / Creative Direction
Album Cover - Yeliana
Photography : Manuel Lenis / Lettering : Jean Paul Egred
Greeicy wanted to create an alter ego to explore the darker, more hidden aspects of her personality. With this project, she aimed to release an album and reveal a character completely different, even diametrically opposed, to the Greeicy her audience already knew.
I led the creative direction, developing the visual identity across the album cover, posters, merchandise, and the overall experiential design for the show.
Greeicy Yeliana Tour Posters
“ZHA” - Single Poster
Photography : Giorgio DelVecchio
The plan was to craft aesthetics that reflected the raw and darker emotions the artist was exploring. We wanted to incorporate handcrafted elements across all the tour assets, with the lettering and overall image treatment echoing the raw character and emotional depth of this journey.
We created bespoke visuals for the “Tal Vez” part of Greeicy’s show. By printing each video frame and enhancing them with different
painting techniques.
“Tal Vez” Show Visuals
A 3m LED wall, strategically positioned at the Movistar Arena’s entrance, served as a dynamic backdrop for fans to create content as soon as they arrived.
The visuals displayed were those we crafted specifically for this album.
A merch drop that featured themes, words and images from the Yeliana Album.
“Tal Vez” Show Visuals footage