Cash, el resurgir de los imperios

creative director

A financial literacy video game for Banco W and Fundación WWB

Developed at Fury

The Challenge

Banco W and Fundación WWB wanted to extend their educational mission into the digital space. Their goal was to provide vulnerable communities with accessible, engaging financial literacy tools that could seamlessly fit into school programs.

The challenge: create a game that was structured enough to satisfy teachers and fun enough to excite students.

This is how Cash was born.

Compilation of the in-game cinematics.

The Story

At the heart of Cash lies a fable-like narrative designed to make financial literacy both relatable and engaging. Players step into the role of a young protagonist - who can be either a boy or a girl - living in a world consumed by a mysterious curse. This curse, known as Taida, drains the will and energy of people, leaving them lazy and indifferent. As communities stop working, the world begins to crumble under the weight of neglect.

Against this backdrop, it becomes the responsibility of our hero, Cash, to restore balance. Through perseverance, smart decision-making, and resourcefulness, the player must rebuild what has been broken and ultimately confront Taida. In this way, the story transforms financial choices into acts of resistance and empowerment, making each gameplay decision a step toward defeating the curse and reclaiming the world’s vitality.

The Vision

As the project began to take shape, it became clear that accessibility had to be at the heart of the design. The game needed to run smoothly on older devices commonly found in schools and community centers, without sacrificing the ability to capture and hold the attention of its audience. This meant finding a balance between technical limitations and creative ambition.

To achieve this, we embraced a 2D pixel art style - lightweight enough for broad compatibility, yet visually charming and nostalgic, capable of engaging younger players.

Framing the game as an RPG gave students real agency: every financial decision they would make in the game, shaped their path, making the game either easier or more challenging. In this way, the mechanics themselves became the lesson, turning abstract concepts of financial literacy into lived, playful experiences within the game.

Cash Concept Art

Game Design

Taida Concept Art

From the very beginning, Cash needed to feel both familiar and fresh. On one hand, it had to resonate with players through recognizable RPG conventions - the sense of agency, progression, and discovery. On the other, it needed to be unique enough to reflect the educational mission and cultural roots of the project. We looked to modern RPGs like Sea of Stars and Stardew Valley for inspiration: titles that embrace a 2D aesthetic yet captivate through worldbuilding, charm, and detail.

To ground the experience in something deeply relatable, we turned to Colombia itself. The world of Cash was designed as a playful reinterpretation of the country’s diverse landscapes: from coffee plantation towns to Caribbean islands, each setting was reimagined with touches of whimsy and fantasy. Every design decision - from the look of items and enemies to the shape of buildings and the atmosphere of the soundtrack, followed the same formula: draw from the beauty of Colombian places, then infuse it with imagination. The result is a world that feels both rooted and magical, inviting players into a space that is at once local and universal.

Ideation and Concept Development

Taida initial sketches

The outcome

After nine months of dedicated work, our team delivered a full production version of Cash across Web, Windows PC, Android, and iOS. The reception from the educational community was overwhelmingly positive. Teachers praised the game for capturing students’ undivided attention on financial topics, while students were thrilled by the idea of playing a game as part of their school day.

Beyond the classroom engagement, we also designed tools for educators. A back-end dashboard provided valuable insights into student performance, allowing teachers to benchmark how well financial concepts were being understood. This transformed the game into not just an entertaining experience, but also a measurable educational tool.

As of 2025, Cash has reached more than 10,000 users, and has been adopted by multiple public education institutions as a core resource for teaching financial literacy. The project proved that a well-crafted game can bridge entertainment and education, creating an impact that is both meaningful and lasting.

Team

Art & Graphic

Art Lead
• Arturo José Bermudez

Animation
• Esteban Piedrahita

Illustration
• Alex Huérfano

UI Artists
• Laura Calle
• Ana Castro
•Valeria Ortega

Technical Artist
• Jhonathan Stiven Briceño

Technical Artist Implementer
• Juan Sebastián Acosta

QA & Testing

QA Testers
• Manuela Hoyos Duque
• Karla Marcela Tobon
• Sofía Díaz
• Jesús Arrieta

Beta Testers
• Katherine Damián
• Miguel Ángel Rodríguez Arevalo
• Gloria Lucía Ramírez
• Jorge Moreno
• David Paredes
• Eliana Ortiz
• Luis Felipe Idrobo Vidal

Development & Engineering

Development Lead
• David Alejandro Villa

Backend Development Leads
• Álvaro Betancourt
• Steven Vallejo Ortiz

Developers
• Pablo Andrés Rozo
• Gabriela Bohorquez Ramírez
• Karen Alexandra Urrea
• Juan Barrera

Infrastructure Engineers
• Jose Ronald Ochoa B
• Carlos Olmedo Cortes

Support & Other Roles

Marketing and Advertising
• Paola Andrea Gómez Perafán
•Laura Amaranta Berón Salazar
• Jhoan Carlos Martínez Hurtado

Editors
• Katherine Damián
• Carlos Mauro Vásquez
• Gloria Lucía Ramírez

Data Analysis
• Maria Elena Colina
• Harrison Sandoval

Project Review
• Maria Fernanda Escobar
• Cesar Leandro Pacheco Ramírez

Orthotypographic Curator
• Isabella Fernandez

Narrative Idea Designer
•Jorge Humberto Mejía Mesa

Narrative Idea Lead
• Santiago López Martínez

Executive & Direction

Project Director
• Daniela Konietzko

Creative Directors
• Camilo Paredes
• Jean Paul Egred

Executive Producers
• Camilo Paredes
• Jean Paul Egred
• Johana Urrutia

Project Managers
• Saluastrid Cuevas Barberian
• Cristian David Martínez Páez
• Sandra Aceneth Duque P.

Financial and Administrative Direction
• Irene Tafur Mangada
• Liliana Vanegas Cardona

Commercial Lead
• Juan David Lopera Ramírez

Sound & Music

Soundtrack
• Raymi Rodriguez

Sound Engineer
• Juan Pablo Montoya

The mechanics of Cash were built on the familiar scaffolding of a traditional 2D RPG, but with a unique twist: every core system was designed to teach the principles of financial literacy. Concepts like money, purchasing power, income, savings, investments, debt, interest rates, and inflation were woven directly into the gameplay loop.

Money acted as the central axis of the game. Players could earn income in multiple ways: completing missions, defeating enemies and selling items, taking loans from the bank, or generating passive income through investments. This transversal mechanic ensured that the way each player managed resources drastically shaped their game experience. Good decisions made the journey smoother, while poor financial choices added new layers of challenge.

To keep the experience authentic, we introduced pitfalls that mirrored real-world risks. Some opportunities were simply too good to be true, scams that tested the player’s judgment.

But because the heart of the game was never about greed, every mission was designed around the idea of value creation. Progress came from helping communities, solving problems, and making the world a better place. In this way, the financial system became both a mechanic and a moral compass, transforming the game into a playful yet powerful lesson in financial responsibility.

Level 1 Characters

In game screen captures

Press Coverage

Some of Colombia’s major news outlets showed great interest in the project, its mission and implementation, and reported on it

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